OUR IDENTITY BRAND POSITION A WORLD VALUES BRAND OF DISCOVERY PERSONALITY At MSC Cruises, we believe true discovery lies off the beaten path. Just when you think you’ve seen it all, there’s something new to discover if you go beyond the ordinary. And that’s what we do, with itineraries mapped to reveal the true sights, sounds, and flavors of the world’s most fascinating cultures. You won’t just go to a place; you’ll gain a deeper understanding, experiencing the world from a higher perspective, from a different viewpoint. Explore the world anew aboard our beautiful ships, with staff who have traveled the far corners of the world ready to help you uncover the secrets of each destination. Our excursions, onboard activities, and unique experiences are designed to enrich and delight so that together with travelers from across the globe, you can discover the treasures of the world. MSC CRUISES USA | Brand Guidelines 5 March 2022