OUR IDENTITY BRAND POSITION VALUES BRAND PERSONALITY FAMILY PASSION CONTINIUOUS CARE FOR EQUAL COMPANY EVOLUTION PEOPLE OPPORTUNITIES The engagement We are passionate Our tradition, We believe that each Our mission is to of the founding about what we do. We expertise, person brings unique provide our people with family inspires us challenge ourselves professionalism, and value. We develop personal fulfillment with dedication and to achieve excellence ambition drive the authentic relationships and enrichment. We trust, increasing our and are tenacious in company’s fast and built on ethics, respect, are committed to sense of belonging. overcoming obstacles. sustainable growth. and team spirit. sharing our knowledge, Sharing the family’s Working together We strive for the most We genuinely care delivering training, entrepreneurial with passion and innovative solutions about the satisfaction and supporting our spirit leads us to enthusiasm, we to embrace change, and loyalty of our people’s professional act proactively, provide a unique always respecting guests and employees. growth. We ensure fair courageously, and experience for our safety and the opportunities to provide responsibly in our guests. environment. long-term career Guests and our development, embrace company’s best diversity, and value all interest. cultures. MSC CRUISES USA | Brand Guidelines 6 March 2022