VISUAL IDENTITY LOGO PROPORTIONS COLOR The relative proportions of the compass PALETTE TYPEFACES rose and text (MSC Cruises) parts of the logo SHIP LOGOS are fixed.Their relative proportions cannot IMAGERY be changed in any circumstances. COLLATERAL CLEAR SPACE Y = indicates the unit of measurement for the logo’s proportions and spaces Whenever using the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone. To work out the clearspace take the height of the “C” in CRUISES from the logo text and measure twice from the main base of the text. MSC CRUISES USA | Brand Guidelines 10 March 2022