VISUAL IDENTITY LOGO PRIMARY LOGO VARIATIONS COLOR Our logo has been designed in only one color– blue, and its negative version in white. Notice that the structure of PALETTE TYPEFACES the compass rose is different in the positive and negative versions. When using the blue logo, place it only on a white SHIP LOGOS background. If a full-color print or render cannot be done, the alternate 100% black version must be used. IMAGERY COLLATERAL POSITIVE (BLUE) NEGATIVE (WHITE) B&W ONLY (BLACK) B&W ONLY (WHITE) MSC CRUISES USA | Brand Guidelines 11 March 2022