VISUAL IDENTITY LOGO OTHER LOGO VARIATIONS COLOR The signature version of the MSC Cruises PALETTE TYPEFACES logo is a structured relationship between our SHIP LOGOS compass rose, wordmark, and tag line. IMAGERY COLLATERAL Although we do not suggest using this logo over our primary logo, it is available when Primary Logo Tagline introducing the brand into new markets. Its end statement embodies the brand by establishing something memorable, particular, and clear. MSC CRUISES USA | Brand Guidelines 12 March 2022