VISUAL IDENTITY LOGO INCORRECT LOGO USAGE COLOR 1 2 PALETTE DON’T: TYPEFACES 1) Invert the colors of the negative logo SHIP LOGOS to use it as positive, or vice versa IMAGERY COLLATERAL 2) Superimpose the logos on images 3) Change the compass rose position 4) Rotate the logo 3 4 5 5) Rotate the compass rose 6) Squeeze the logo 7) Change the color of any element 6 7 8 8) Change the alignment between the compass rose and the text MSC CRUISES USA | Brand Guidelines 13 March 2022