VISUAL IDENTITY LOGO PRIMARY COLORS COLOR Our MSC blue also known as “oxford blue” is PALETTE TYPEFACES one of the most powerful visual WEB WEB SHIP LOGOS assets we have. That’s why it’s important to HEX: #000033 HEX: #ffffff IMAGERY get it right. From printing to pixels, whatever R 0 | G 0 | B 51 R 255 | G 255 | B 255 COLLATERAL you’re producing, it needs to adhere to the PRINT PRINT colour breakdown shown here. C 100 | M 69 | Y 0 | K 69 C 0 | M 0 | Y 0 | K 0 PMS 282C PMS 000C MSC CRUISES USA | Brand Guidelines 14 March 2022