VISUAL IDENTITY LOGO PRIMARY TYPEFACES COLOR PALETTE TYPEFACES Georgia Regular Open Sans Regular SHIP LOGOS ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ IMAGERY abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz COLLATERAL Georgia Bold Open Sans Semi-Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Open Sans Bold Use for headlines in ALL CAPS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Use for body copy in sentence case MSC CRUISES USA | Brand Guidelines 15 March 2022
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