VISUAL IDENTITY LOGO SHIP LOGOS COLOR Ship names may be used on their PALETTE TYPEFACES own on the cover of technical SHIP LOGOS sheets, presentations, marketing IMAGERY collateral, welcome-on-board and COLLATERAL seaport signage, gadgets and plates. The horizontal version is the only configuration that may be used. The only colour permitted is Pantone 282C in the positive version or white on a coloured background. If ship logos are not available, these can be recreated using the Times New Roman Bold Italic typeface with a kerning of 0. MSC CRUISES USA | Brand Guidelines 16 March 2022