VISUAL IDENTITY LOGO CHOOSING THE RIGHT IMAGE MASCULINE FEMININE COLOR We like our photography bright and PALETTE TYPEFACES human. Images should feel energetic, SHIP LOGOS authentic and candid. CLASSIC MODERN IMAGERY COLLATERAL We always favor using company produced imagery, but if you must use stock images, SIMPLE COMPLEX the same guidelines should be followed. Brightness: We prefer natural daylight, YOUNG MATURE over studio lights or filters. PLAYFUL SERIOUS Subjects: Should be in clear emphasis within the frame and should be visually engaging, but candid– never staged. COOL WARM MSC CRUISES USA | Brand Guidelines 17 March 2022