MySQL™: The World’s Most Popular Open Source Database 85 Stepwise Approach Step 0 Step 2 Demonstrate MySQL viability Ramp-up in web and OEM markets – Perfect the offering – Done, and ramp up continues – Expand into other segments Step 1 – Expand geographically Demonstrate MySQL viability – Penetrate in enterprise market – Work closely with select Fortune500 companies and existing enterprise customers – Forge key partnerships with ISVs Steps 1 and 2 overlap, and and platform vendors business build-up will be continuous. – Acquire and develop skill sets We estimate that Step 1 will be concluded within needed 2-3 years and require funds of up to €10m. – Build MySQL Enterprise (evolutionarily from MySQL Pro) – Position MySQL in the market – Enter select market segments – Test our assumptions – Test our ambitions Copyright 2003 MySQL AB