MySQL™: The World’s Most Popular Open Source Database 86 Assumptions & Ambitions of Step 1 Assumptions Ambitions • Open source is enterprise-ready and • Have enterprise db ready in 3-4 years enterprises are open source-ready • Have revenue model that works in • Most platform vendors are open to a enterprise arena fourth db player • Build strong brand recognition and • Key ISVs are open to a fourth db player credibility among enterprise decision • Key SIs are open to a fourth db player makers • Keep customer acquisition cost down • ”Batteries included” gains ground in the enterprise and single db strategy loses • Price at roughly 1/3 of legacy players ground in the enterprise without compromising own profitability • Enterprise db’s increasingly need to be web-enabled • Mid-market is active (as opposed to top- tier enterprise market) • The Big Three are unable to successfully defend their perimeters Copyright 2003 MySQL AB