MySQL™: The World’s Most Popular Open Source Database 70 Keep the Customer Acquisition Cost Low • Seed the market with GPL’d software – and reduce need for advertising and promotion – and shorten sales cycles • Build a strong brand – and shorten sales cycles – and reduce price sensitivity among customers – and sell more online • Sell ”batteries included MySQL” to ISVs and platform vendors – and get straight into the enterprise in one low-cost blow • Sell online – and reduce the need for an expensive sales force • Sell direct – and avoid spending money on a multi-tiered sales channel • Make buying easy – (by simple pricing, simple configuration, web-enabled processes) – and close more deals per account manager Copyright 2003 MySQL AB