MySQL™: The World’s Most Popular Open Source Database 69 Cost-Effectiveness is a Must • To keep prices low and our profitability high, we must – Keep the customer acquisition (and retention) cost low • see next slide – Keep the product development cost low • through open source – Keep COGS low • by focusing on selling high-margin offerings (licences and automatic subscription services) • by automating the labour involved in providing services Copyright 2003 MySQL AB