Netflix Brand Book

SYMBOL: USAGE GUIDANCE OUR BRAND SIGNATURE The N represents connection and a never-ending stream of stories to our subscribers. Simple and iconic, it instantly sparks brand recognition. Netflix Red RGB: 229 9 20 HEX: #E50914 CMYK: 0 96 93 2 PMS: 1795 C Symbol Dark Red RGB: 178 7 16 HEX: #B20710 CMYK: 18 100 100 10 PMS: 7627 C The N symbol color palette always consists of two tones. This helps give it dimension and differentiate from the N within the full Netflix logo. The primary background for the N symbol is black. This is to emulate a premium cinematic feel as we continue to set the industry standard for original content. COLOR CLEARING SPACE CLEARING SPACE AVOID The minimum clear space of the N symbol is half the width of the N (X = N width x 0.5). 2X X X X In certain situations, the N symbol can also be used on a white or contextually colored background, as long as there is a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Color contrasts can be checked here . Avoid substituting the N from the wordmark for the symbol. Avoid locking up the symbol and the wordmark. Avoid using a white symbol. Avoid using the symbol on a red background. Avoid altering the symbol’s shadow or adding other dimensional effects. Avoid placing the symbol in a shape or container. Avoid rotating the symbol. Avoid using the logo on busy backgrounds. Avoid using the symbol to replace a letterform. Thank you