Avoid doormats, rugs, or anywhere else people walk. Please protect our logo from getting dirty. Avoid scratch-offs, dart boards, and other surfaces that are sure to be damaged. We love our logo too much to let it come to harm. Avoid disposable items, such as plastic cups and paper napkins. Our logo was not designed to be crumpled, smeared with food, or tossed into the trash. Avoid food. We don't want our logo to be sliced, bitten, or digested. Netflix Red RGB: 229 9 20 HEX: #E50914 CMYK: 0 96 93 2 PMS: 1795 C Our primary logo is Netflix Red on a black background. This is to create a premium cinematic feel as we continue to set the industry standard for original content. Thank you LOGO: USAGE GUIDANCE OUR BRAND SIGNATURE COLOR CLEARING SPACE With the arc of a vintage CinemaScope and the signature Netflix red, our wordmark is iconic. LOGO ON COLOR VIDEO WATERMARK AVOID CONSIDERATIONS The minimum clear space of the logo is the width of the “T” in Netflix. In certain situations, the logo can also be used on a white or contextually colored background, as long as there is a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Color contrasts can be checked here . On very few occasions, the logo can appear in white. One such occasion is for the video watermark. WELCOME TO Avoid using a white logo, except for a video watermark. For all other cases, please contact brand@netflix.com. Avoid using a white logo on a contextually colored background. Avoid using the logo in a sentence. Avoid adding effects like shadows, dimensions, and gradients to the logo. Avoid placing the logo in a shape or container. Avoid rotating the logo. Avoid using the logo on busy backgrounds. Avoid using an old version of the logo. Avoid stretching or compressing the logo.