Netflix Brand Book

SYMBOL: USAGE GUIDANCE OUR BRAND SIGNATURE The N represents connection and a never-ending stream of stories to our subscribers. Simple and iconic, it instantly sparks brand recognition. COLOR The N symbol color palette always consists of two tones. This helps give it dimension and differentiate from the N within the full Netflix logo. Netflix Red Symbol Dark Red The primary background for the N symbol is black. This is to emulate a RGB: 229 9 20 RGB: 178 7 16 HEX: #E50914 HEX: #B20710 premium cinematic feel as we continue to set the industry standard for CMYK: 0 96 93 2 CMYK: 18 100 100 10 original content. PMS: 1795 C PMS: 7627 C CLEARING SPACE X The minimum clear space of the N symbol is half the width of the N (X = N width x 0.5). X X 2X CLEARING SPACE In certain situations, the N symbol can also be used on a white or contextually colored background, as long as there is a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Color contrasts can be checked here. AVOID Avoid substituting the N from the Avoid locking up the symbol and the Avoid using a white symbol. Avoid using the symbol on a red Avoid altering the symbol9s shadow or wordmark for the symbol. wordmark. background. adding other dimensional effects. Avoid placing the symbol in a shape Avoid rotating the symbol. Avoid using the logo on busy Avoid using the symbol to replace a or container. backgrounds. letterform. Thank you

LOGO: USAGE GUIDANCE OUR BRAND SIGNATURE With the arc of a vintage CinemaScope and the signature Netflix red, our wordmark is iconic. COLOR Our primary logo is Netflix Red on a black background. This is to create a premium Netflix Red cinematic feel as we continue to set the RGB: 229 9 20 HEX: #E50914 industry standard for original content. CMYK: 0 96 93 2 PMS: 1795 C CLEARING SPACE The minimum clear space of the logo is the width of the