color It's important to allow the NB logo and red square to become the eye-catching jewel on the page. Color selection should always highlight and accent the subject matter. Picking up on the colorway of a garment or shoe detail will enhance the graphic and create a more compelling and memorable piece. 1 New Balance Corporate Colors used for any presentation of logos, fonts and/or art. These colors are the basis for any layout. 2 New Balance Red (PMS 185) color break-down for CMYK. Used in most conventional print applications. 3 New Balance Red (PMS 185) color break-down for RGB. Used mostly for digital printing and on-screen presentations. 4 New Balance Red (PMS 185) in HEX. Specifically used on the web, Appropriate Usage 1 2 34 page 26