We shoot photography that can be flexible for a variety of needs. This means we typically shoot athletes at a distance in full frame. This allows us to crop the image or remove the background completely (mask). It also allows us to use an image for horizontal and vertical needs. All the samples below demonstrate how our standard photos can be used for a variety of needs. A specific photo shoot was not required on each of these projects. General Direction for Photography photography / using your resources page 25 2006 THE LASALLE BANK n ew bala n ce CHICAGO MARATHON COMMEMORATIVE INSOLE OF THE MARATHON MAP women’s 825 Official Shoe of The LaSalle Bank Chicago Ma r athon Visual Sample 1 / Original images from photo library. Visual Sample 2 / Original image from photo library. Finished poster. Finished in-store header. Visual Sample 3 / Original image from photo library. Finished ad. Visual Sample 1 Challenge: Extreme horizontal shape. Solution: The two images were masked and placed over a graphic background that pulls the different images together. This piece now utilizes the space with imagery and athleticism. Visual Sample 2 Challenge: Create a poster. Solution: Used a horizontal image and cropped to make a vertical format. It was an image that allowed type to be placed over the photo. Visual Sample 3 Challenge: Create Advertising. Solution: Joining photography from various resources on the MediaBin creating a cohesive piece of advertising is a matter of cropping one of the many lifestyle images and mating it with the corresponding shoes.