2. Visual toolkit New York Life logo: Logo bar Horizontal logo bar Vertical logo bar Our logo usually sits in the bottom left corner of communications, inside a white logo bar . The logo bar is a protective space that helps draw attention to the logo . It can be positioned along the bottom or left side of a document . (Note: the tagline lockup doesn’t work with a vertical bar .) Again, always ensure the logo has sufficient clear space on all sides (see previous page) . Content area Content area New York Life brand guidelines 10