2. Visual toolkit New York Life logo: Identifying the official New York Life logo Correct Incorrect There are several older versions of the New Corners should be York Life logo “floating around” . The quickest rounded not square way to determine if you have the official and current version is to check the “outline view” of the Adobe Illustrator artwork . To the right are the most common outdated versions and their tell-tale issues . Do not use any version of the New York Life logo with square corners or incorrectly rounded corners. Width and height should be equal Logotype should be a single compound path Do not use any version of the New York Life logo where the height is not equal to the width. The logo should be a square. Logotype should be a single compound path Letter shapes on this version are incorrect Type should not be redrawn or recreated Do not use any version of the New York Life logo where the logotype has been skewed, stretched or distorted. New York Life brand guidelines 8
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