New York Life Brand Book
New York Life Insurance Company is the third-largest life insurance company in the United States and the largest mutual life insurance company in the United States.
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Logos 2. Visual toolkit New York Life logo: Clear space and minimum size Clear space Our logo is the toolkit’s most visible element and the company’s core asset . The Blue version—the primary version—is designed to work across multiple platforms, from ad campaigns to business cards . To be effective, the logo needs breathing space . Minimum clear space of the height of “YORK LIFE” must be maintained . The logo shouldn’t be set smaller than 0 .5 inches tall . Check with the brand experts in your business unit, if your usage parameters are stricter . To ensure consistency, please only use the logo assets available on the Brand Center . Minimum size 0.5 in New York Life brand guidelines 7
New York Life Brand Book Page 2