Typography NTFB's primary typeface is Gotham. The font provides a friendly, approachable look for the NTFB brand. In applications where Gotham is not available, the Arial font family may be used. In situations such as publication design that require a serif font, Palatino should be used. However, it is recommended to use Gotham or Arial wherever possible. Primary Font Gotham Book Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijlkmnopqrstuvwxyz1234567890 abcdefghijlkmnopqrstuvwxyz1234567890 Secondary Fonts Arial Regular Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijlkmnopqrstuvwxyz1234567890 abcdefghijlkmnopqrstuvwxyz1234567890 Palatino Regular Palatino Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijlkmnopqrstuvwxyz1234567890 abcdefghijlkmnopqrstuvwxyz1234567890 NTFB Style Guidelines 5