RGB - 0 0 0 CMYK - 70 35 40 100 HEX - 000000 Black RGB - 0 0 0 CMYK - 0 0 0 0 HEX - FFFFFF Whit e RGB - 2 3 93 255 CMYK - 85 67 0 0 HEX - 1 75CFF Light blue Primary colors Our primary brand colors are black, white and blue. They are used to provide simplicity, clarity and consistency across brand communications.