Does anyone pay you to update Facebook in the afternoon, adding to its value and intelligence? How about YouTube? Twitter? Instagram? Wikipedia? 250 million new photos are uploaded each day to Facebook. 43,000 hours of new YouTube videos are added each day. Then there’s the starred reviews on Amazon, Tripadvisor and Yelp. You see what I’m getting at: little bits of unpaid labor are cumulatively adding up to something powerful. 6 OF THE INTERNET’S 10 MOST VISITED SITES ARE CREATED ENTIRELY FROM USER GENERATED CONTENT, OR, IN OTHER WORDS, UNPAID LABOR. (The Majority of) Movies: Made by unionized workers, for agreed wages (The Majority of) YouTubes: Made by regular people in their down time 81
OgilvyRED Future of Work Flipbook Page 74 Page 76