Our Go-To List: 30 Interview Questions

Our Go-To Li st: 30 Interview Questions Exploring unconventional discussions can uncover valuable insights.

In the early days, companies often fail due to two main factors when supporting GTM strategies. Lack of Focus. Startups often struggle due to lack of focus, trying to appeal to a wide audience or targeting high-end markets too soon. Success relies on maintaining focus and finding the right product-market fit. Hiring the wrong people. Interviews can be awkward or feel generic, and not having the right process in place can lead to poor decisions.

Skillset & Discovery Imagine yourself 5 years from now. What would you have learned and taken away from this experience? What new skills would you have in your toolkit? What does your highlight reel look like? Are you still here? What role are you in? What is something you'd be happy doing every single day for the rest of your career? What's the biggest decision you've had to make in the past year? Why was it such a big deal? In five minutes, explain something to me that is complicated but you know well? Is it better to be perfect and late, or good and on time? Who is your favorite superhero and why? What are your superpowers? If you could wake up tomorrow having gained one new skill, what would it be? If you woke up and had 2,000 unread emails and could only answer 300 of them how would you choose which ones to answer?

Work Experience & Culture Fit What excites you to come to work? What job made the most impact on your career today? How did it grow you? How would you sell hot cocoa in Florida? Why are you looking? What does your current role/opportunity lack that we could offer? Who was the best manager you worked for and why? Who is the best person (teammate, customer, client) you’ve ever worked with? What was/were their superpower(s)? Talk me through a bad professional relationship you've had. Why didn't it work? If I were to ask X [their last boss/manager] about your time at company Y, what are three words they would use to describe you? Words, not phrases. Now, what would your former colleagues say about you? Would these be different and if so, why? What were the best company cultures and the most productive work environment you’ve experienced? What do you feel attributes of the poor or negative company culture?

Go-to-Market Pitch me on a product you have sold/marketed previously. How would you sell hot cocoa in Florida? Imagine you are the buyer of our product. What would compel you to use our product? What key customer logos are we missing? (allows them to demonstrate their knowledge of our customer base and value prop) Who of our competitors/incumbents should we worried about? Why? Can you share your most memorable customer experience? What about it stands out from other experiences? What aspect of Sales/Marketing/CS do you find the most interesting? Least?

Opportunity & Process If there is anything you could change about this role/opportunity to make it your dream job, what would you add or remove? What would your first 30, 60, or 90 days look like in this role? If we don’t hire you, what do you think the reason would be? What has surprised you about this interview process so far?

Thank you for reading it During your career path, you will encounter numerous opportunities to showcase your individuality. Demonstrate your strengths and show why you are the perfect fit for collaboration!