Go-to-Market Pitch me on a product you have sold/marketed previously. How would you sell hot cocoa in Florida? Imagine you are the buyer of our product. What would compel you to use our product? What key customer logos are we missing? (allows them to demonstrate their knowledge of our customer base and value prop) Who of our competitors/incumbents should we worried about? Why? Can you share your most memorable customer experience? What about it stands out from other experiences? What aspect of Sales/Marketing/CS do you find the most interesting? Least?