Introduction Heritage Connection Our visual identity has always been and will continue to be connected to the phases of the moon. It is a symbol of our unique ability to touch the lives of consumers throughout the phases of their day, their life, and across generations. In our evolved VIS ID, the phases of the moon meet 1837 1851 1853 1859 1875 the vibrant optimism of the sun. Adding yellow to our visual identity is a strategic choice. A continuum from our historical lunar inspired blues to the bright energy that the sunrise of every new day brings. 1882 1930 1991 2013 2018 2003-2012 3 P&G Corporate VIS ID Guidelines