Power of Connection Our VIS ID system is built on the symbiotic relationship between the P&G brand and the brands we bring to the world every day. The system was inspired by the following overarching principles: Connected Powerful P&G and our iconic brands Graphics are simple and bold are connected. Each is stronger to highlight and emphasize. together. Simple Circular Simple, singular design The system is built on a circle — choices and assets. a powerful, universal symbol of balance, protection, continuity Flexible and momentum. Flexibility in the system to modulate across audiences Optimistic and touchpoints. Yellow energizes the solid, trusted and familiar P&G blue. 4