Assets & Principles Cropping Logo Do Nots Do not mix the orientation of brand Do not place a circular logo within another Do not use illegible crops. Do not use brand logos without any Do not crop more than one logo logos or images. circle. Always use as a full circle. other imagery. in any circle. Do not crop logos in background. Do not place brand logos over Do not use unrecognizable logos or Do not crop logos in any less than Do not use more than one logo in photography. secondary brand assets. 40% of a circle crop. Macro Circle or Full Circle layouts. 30 P&G Corporate VIS ID Guidelines