Assets & Principles Cropping Logos Brand logos may be cropped within circles to use as bold graphics in layouts. Use of this technique should be limited to brand logos that are highly recognizable and can be placed on a solid brand color. Always use brand logos with copy or other photography to tell a bigger story. When BIG BRANDS using a single logo to tell a bigger story BIGGER repeat the logo in the signoff or as a part OPPORTUNITY of product photography. #PGDAY1 Never repeat the P&G logo in any layout. Never crop logos more than 75%. Circular Logos • Replace entire circle with logo Horizontal Logos • Crop vertically or horizontally • Show at least 75% of logo • Crop left and right edge of wordmark EXAMPLES HORIZONTAL LOGO (CROP IN CIRCLE) Logos with Icons • Always use horizontally • Show at least 75% of logo • Crop left and right edge of lockup See the templates section (pages 47–60) for direction on the number of cropped logos CIRCULAR LOGO (DO NOT CROP IN CIRCLE) that may be used within a layout. Contact the Brand Design or Communications Manager to ensure the correct brand logo is used. 29 P&G Corporate VIS ID Guidelines