Assets & Principles Photography Do Nots Do not use studio-lit or sterile Do not use overly posed photos. Do not use posed group photos. Do not create unnatural Do not include P&G proprietary materials. environments. meeting environments. Do not use outdated packaging, Do not use harsh or dramatic lighting. Do not use a complicated or Do not feature the of昀椀ce environment over Do not use metaphorical photography. styling or brand imagery. busy background. the people and their interactions. Do not crop photography with brand Do not crop photos asymmetrically. Do not crop brands beyond recognition. Do not feature 昀氀at or uninteresting Do not use extreme crops on subjects. logos at the same size of the P&G logo. areas of a photo. 28 P&G Corporate VIS ID Guidelines