Assets & Principles Cropping Photos FULL HALF QUARTER Photography may be cropped in circles. Ensure the story or focus of the image is still clear. Crops should work to highlight the focal point of the image. Images can be scaled down but should not become busy or complex. Overall Principles • Crop and scale photos to create a focus on the subject of the image. • When brands are present in the image, only crop partially so that the brand is still recognizable. 27 P&G Corporate VIS ID Guidelines