Assets & Principles Photography Citizenship Citizenship photography should show people in a real life moment or relate directly to a P&G Citizenship program. People should have a sense of optimism and be captured in their authentic environment. They may be engaged in an activity or interacting with each other. Program photography may feature program branding or assets. P&G packaging or products that are not natural to the story or moment should not be included. Overall Principles • Natural, authentic • Caught in a moment • Sun-lit, warm • In an environment • Global diversity To source approved photography, visit P&G BrandStore or contact the Brand Manager, Brand Design or Communications Manager. 26 P&G Corporate VIS ID Guidelines