Assets & Principles Logo Do Nots Do not alter the color of the logo. Do not rotate the P&G logo. Do not scale, skew, or distort Do not modify the logo. Do not crop the logo. the logo. Do not overlap the logo with other Do not align the logo to the right of Do not place left-justi昀椀ed brand lockups Do not scale the brand logos too small. Do not place brand lockups in the middle objects. brand lockups. at the top of a composition. of a composition or over a busy image. Do not place the logo inside of a circle. Do not use brand logos in place Do not 昀氀oat the logo. Always align Do not scale logo smaller than Do not scale logo bigger than of the logo. with content or place in a corner. principles on page 9. principles on page 9. 14 P&G Corporate VIS ID Guidelines