Assets & Principles Personality Expressions Personality Expressions Personality Expressions (PE) are creative, cost-effective logo design solutions for P&G Children’s Safe organizations, events and programs. They build P&G’s equity while creating a sense of Drinking Water community and identity for a group or program. A PE icon lockup can be placed only to the left of the P&G logo, contained in a color circle the same scale as the P&G logo. If you are creating a new PE icon, use the Consumer & following principles: Market Knowledge • Use colors from the corporate palette, avoiding the use of gradients. hindsight, insight, foresight • Do not exceed the height of the logo or overlap the icon and the logo. • Insert your of昀椀cial P&G program or group name next to the lockup. The tagline can live under the group name in the same color as the name or in black or white. • Center typography with PE icon and P&G logo. • For the PE name, use Montserrat Medium with -20 tracking. • Place taglines below the name in Montserrat Regular. • Center type with P&G logo and PE icon. PE COMPONENTS + + Gender Equality = Gender Equality Center Elements 13 P&G Corporate VIS ID Guidelines