Layouts & Templates Choosing Templates When choosing a template, consider scale and FULL BLEED MACRO CIRCLES FULL CIRCLES CIRCLE GRID (0 CIRCLES) (2-3 CIRCLES MAX) (3-7 CIRCLES MAX) (6-16 CIRCLES MAX) proportion, content, imagery and purpose. Proportion and Scale Decide which template will 昀椀t the desired proportion and scale best. Business over bias. BIG BRANDS BIGGER #WeSeeEqual OPPORTUNITY Photography #PGDAY1 Consider scale and quality of photography. Purpose Consider the purpose, audience and priority of communication. Best Use: Best Use: Best Use: Best Use: Captivating photography Connecting P&G with brands Connecting P&G with brands Creating a story that shows and stories and stories P&G with multiple brands Captivating headline without graphics Creates a clear, simple story Easy to use with extreme Tells a dynamic story at a proportions and scales larger scale Prioritizes consumer stories Prioritizes P&G Prioritizes P&G Prioritizes brands with P&G Limits: Limits: Limits: Limits: Does not work well with Imagery must be able to be Imagery must be able to be Imagery becomes complex large amounts of copy or cropped within circle cropped within circle at smaller scales complicated images 52 P&G Corporate VIS ID Guidelines