Assets & Principles Logo Sizing VERTICAL HORIZONTAL For corporate communication, the P&G logo should always be a dominant priority or communication. Use the following size relationship for standard sized applications. Logo : Size of Page X 1 : 5 for vertical layouts X 1 : 6 for horizontal layouts X X 1 : 2.5 for extreme vertical layouts X X 1 : 2.5 for extreme horizontal layouts Signoffs in corner with no copy 6X 6X 1 : 6 for vertical layouts 1 : 8 for horizontal layouts X X X 2.5X Signoffs with copy 1 : 12 for vertical and horizontal layouts X 5X 5X See page 11 and 12 for additional guidance X 2.5X for logo lockups and signoffs. X Logos in Circle Grid layouts should follow X size ratios for templates on page 57. See more detailed guidance for individual X SIGNOFFS templates on pages 49–58. X X X Lorem ipsum 2.5X dolor sit amet. Pora dit, consecto in non ni sae natiuntiore sum con pa vollorem der- spernam quam quiam est, is dendios il et abo. Ut pre essum quostrum. BRAND LOGOS X X X 2.5X 8X X 6X 12X 9 P&G Corporate VIS ID Guidelines