Assets & Principles Logo Usage The P&G logo must appear in all LEAD CONNECT TAG communications. In layout, it is used in three primary ways depending on the communication objectives. Lead When P&G is the priority, it can be used as a headline or in support of a headline. It can either be alone, or with brand logos or copy. Connect Improving everyday life. When P&G is part of a corporate or Pudias volora, te dunt as nobit mos sitius rersped iis nia minieni of昀椀cil mo quia. brand story, it can either connect two circles in the grid, or become one of the circles in the grid. Business Tag #WeSeeEqual When P&G serves to credential or signoff, We aspire to build a better world for all of us— over bias. it can go at the bottom or the end of a inside and outside of P&G—a world free from gender bias, and a world with an equal voice communication piece and be alone, or and equal representation for women and men. #WeSeeEqual locked-up with brand logos. We aspire to build a better world for all of us—inside and outside of P&G— a world free from gender bias, and a world with an equal voice and equal representation for women and men. 10 P&G Corporate VIS ID Guidelines