Assets & Principles Photography Consumer Consumer photography features our brands in everyday use. Shot in natural lighting either at home or in the aisle. The camera should focus on and authentically capture the personalities of the individual through body language, expression, and attire. Consumer photography should capture the diversity of our consumer in gender, ethnicity, and role. Overall Principles • Natural, authentic • Singular story • Emotional connections • Caught in a moment • In a realistic environment • Global diversity To source approved photography, visit P&G BrandStore or contact the Brand Manager, Brand Design or Communications Manager. Visit the P&G Corporate Photography Library for fully licensed consumer imagery. 24 P&G Corporate VIS ID Guidelines