Assets & Principles Photography Brand CAMPAIGNS AND PROGRAMS PACKAGING AND PRODUCT Brand photography may include campaigns, programs, packaging or product. These images celebrate our brands’ impact on the world, innovation and iconic assets. Campaign and program photography should tell a simple story and be branded to ensure a clear connection back to the brand and P&G. Packaging and product photography should be bold and dramatic with a singular focus. Overall Principles • Simple stories and singular focus Packaging & Product Principles • Branded • Current To source approved photography, visit P&G BrandStore or contact the Brand Manager, Brand Design or Communications Manager. 23 P&G Corporate VIS ID Guidelines