Assets & Principles Photography Photography brings emotion, empathy, BRAND CONSUMER EMPLOYEES & FACILITIES CITIZENSHIP and connection to our communications. All photography should feel bright, positive and authentic with a clear focal point and simple story. Photography should always complement the communication and can be one of the following: • Brand • Consumer • Employees & Facilities • Citizenship To source approved photography, visit P&G BrandStore or contact the Brand Manager, Brand Design or Communications Manager. Visit the P&G Corporate Photography Library for fully licensed consumer and employee imagery. 22 P&G Corporate VIS ID Guidelines