Assets & Principles Color Use COLOR DO NOTS Corporate Communication STEP 1: STEP 2: STEP 3: The primary color palette and accent Choose background color Add additional primary color (ensure Finish the layout with an additional color should always have a greater overall from primary palette or accent 293 or 299 is present) or accent color secondary color or primary color color for recruiting or citizenship. for recruiting or citizenship. if needed. impression than secondary colors. Color Combinations Do not use secondary colors Secondary color combinations should as a background color. be balanced with primary colors and informed by the content featured in the communication. No more than two secondary colors should be used in a single layout. Headlines and Copy Color PMS 293, black, and white are to be Do not use multiple secondary used for headlines. colors in a layout. Body copy should appear in black and white only. Do not use secondary colors for headlines or body copy colors. EXAMPLE COMBINATIONS 20 P&G Corporate VIS ID Guidelines