Assets & Principles Color Flexibility Flexing our color palette allows us to appeal to CORPORATE RECRUITING CITIZENSHIP speci昀椀c audiences and to tell different stories. Layouts with multiple or no brands embrace our primary palette, while brand-focused communication uses our secondary palette. Our historical blues and white are the foundation of our palette while yellow infuses the optimism and energy of the sun. We infuse brand colors into our primary color palette in exciting ways because we know our brands are familiar, iconic and recognizable. For Recruiting, we use pops of black to create a modern, younger look and feel. For Citizenship, we use a lighter interpretation Wash, soften, The Future of the color palette with more white, and boost, repeat. #TheRightGain is Bright Nam, consedi genet, numqui ut ut peraece lighter blue. stionsequi apid magni utem quam fuga. Tecum res qui raessi auda nonsedignam, quam fuga. Nam, consedi genet, numqui ut ut peraece stionsequi apid magni utem quam fuga. Tecum res qui raessi auda nonsedignam, quam fuga. 19 P&G Corporate VIS ID Guidelines