Assets & Principles Color Palette Primary Colors PRIMARY PALETTE The primary palette for all P&G communication is PMS 293, PMS 299 and white. Blue is our historical corporate color and white keeps executions clean and simple. Bright yellow, PMS 108, is used to infuse optimism and energy. PMS 293 C PMS 299 C WHITE PMS 108 C CMYK: 100, 69, 0, 4 CMYK: 86, 8, 0, 0 CMYK: 0, 0, 0, 0 CMYK: 0, 5, 98, 0 RGB: 0, 61, 165 RGB: 0, 163, 224 RGB: 255, 255, 255 RGB: 254, 219, 0 HEX: 003DA5 HEX: 00A3E0 HEX: FFFFFF HEX: FEDB00 Secondary Colors SECONDARY PALETTE Our secondary palette celebrates the variety of our brands. It can be used in combination with the primary palette to coordinate with an image or brand featured in a communication. PMS 032 C PMS 158 C PMS 143 C PMS 354 C PMS 375 C CMYK: 0, 86, 63, 0 CMYK: 0, 62, 95, 0 CMYK: 0, 32, 87, 0 CMYK: 81, 0, 92, 0 CMYK: 46, 0, 90, 0 RGB: 239, 51, 64 RGB: 232, 119, 34 RGB: 241, 180, 52 RGB: 0, 177, 64 RGB: 151, 215, 0 HEX: EF3340 HEX: E87722 HEX: F1B434 HEX: 00B140 HEX: 97D700 PMS 241 C PMS 231 C PMS 304 C PMS 280 C BLACK CMYK: 30, 100, 2, 2 CMYK: 3, 60, 0, 0 CMYK: 34, 0, 6, 0 CMYK: 100, 85, 5, 22 CMYK: 0, 0, 0, 100 RGB: 175, 22, 133 RGB: 242, 119, 198 RGB: 154, 219, 232 RGB: 1, 33, 105 RGB: 0, 0, 0 HEX: AF1685 HEX: F277C6 HEX: 9ADBE8 HEX: 012169 HEX: 000000 18 P&G Corporate VIS ID Guidelines