1.12 1.12 Logo Use on Photography Panda Global Identity Guidelines B rand Identity Elements Shown here are examples of the correct ways to use the Panda Global logo with photography. Because every image is different, be sure to choose an image whose colors provide strong contrast with the logo. Place the logo in an area of the image that is not visually “busy” in order for the logo to read clearly. The full-color version of the logo should be used wherever possible. For maximum contrast, use the Panda Global logo with the white wordmark on black or dark- colored backgrounds. Use the Panda Global logo with the black wordmark on white or light-colored backgrounds. Where it is necessary to produce the logo in one color — such as required in one-color printing — use an all-black or all-white version of the logo. These examples apply to all of the Panda Global logos.