1.13 1.13 Incorrect Logo Use on Color Backgrounds and Photography Panda Global Identity Guidelines B rand Identity Elements For maximum impact and overall consistency, it is important to protect the value and integrity of the Panda Global identity by using the logo correctly. Always reproduce the logo from original artwork files and avoid improper color and background usage such as illustrated here. These examples apply to all of the Panda Global logos. Do not use version with the black wordmark on dark-colored backgrounds Do not use version with the white wordmark on light-colored backgrounds Do not place on backgrounds where contrast with the logo colors is uneven Do not place on photos with insufficient contrast Do not add a box or shape around the logo Do not use the logo in one color, other than all-white or all-black Do not bleed the logo off edge(s) Do not use logo on backgrounds of similar hue or value Do not place over multiple colors Do not place on busy areas of photographs Do not make the full-color logo transparent Do not place on faces in photographs