1.6 1.6 Alternate Vertical Logo with Clear Space / Minimum Size Clear Space Minimum Size Logo on dark-colored background Logo on light-colored background 35px min for digital (.45”h for print) X X X X Panda Global Identity Guidelines B rand Identity Elements Sometimes there may be a need for a version of the vertical logo with a more prominent wordmark. The symbol with the larger wordmark below it make the Alternate Vertical Logo. Use the Vertical Logo (see page 1.4) wherever possible. Use this logo only when, because of space or legibility, neither the Vertical Logo nor the Horizontal Logo is appropriate to use. Wherever possible use the Panda Global logos on a black or dark background. Always use the original and approved artwork; never alter or attempt to redraw or recreate the lettering using computer fonts. Artwork with a “TM” and “®” have been provided for use with all printed materials. When using the logo for digital applications, it is not necessary to use the TM or ®. Clear Space To ensure its integrity and visibility, the logo should be kept clear from competing text, images, or graphics. The logo must be surrounded on each side by an adequate clear space. For the Vertical Logo, at minimum, the clear space is equal to half of the symbol width, as shown in the diagram. Minimum Size For the Vertical Logo, the height of the logo should never appear smaller than 35 pixels in height when used in digital formats, or .45” in height when used in print materials. X = Half of the symbol width