1.5 1.5 Horizontal Logo with Clear Space / Minimum Size Clear Space Minimum Size Logo on dark-colored background 20px min for digital (.3”h for print) Logo on light-colored background X X X X Panda Global Identity Guidelines B rand Identity Elements Sometimes because of limited space or layout, there might be a need for a more horizontal logo. The symbol next to the wordmark combine to make the Panda Global Horizontal Logo. Use the Vertical Logo (see page 1.4) wherever possible. Use this logo when the Vertical Logo is not appropriate to use because of space or legibility. Wherever possible use the Panda Global logos on a black or dark background. Always use the original and approved artwork; never alter or attempt to redraw or recreate the lettering using computer fonts. Artwork with a “TM” and “®” have been provided for use with all printed materials. When using the logo for digital applications, it is not necessary to use the TM or ®. Clear Space To ensure its integrity and visibility, the logo should be kept clear from competing text, images, or graphics. The logo must be surrounded on each side by an adequate clear space. For the Horizontal Logo, at minimum, the clear space is equal to 1/4 of the symbol width, as shown in the diagram. Minimum Size For the Vertical Logo, the height of the logo should never appear smaller than 20 pixels in height when used in digital formats, or .3” in height when used in print materials. X = 1/4 of the symbol width
Panda Global Brand Book Page 5 Page 7