The illustration should be minimal and have an solid background and must not be too detailed. Illustrations should only use the Pass color pallete and must not be placed against an abstract or patterned background. Pass sees itself as a global brand so we speak to the global audience, the human in the illustrations should not have any recognizable skin color, instead we opt for neutral colors i.e colors available from our color pallette. Graphic Elements | Pg. 22 www.ourpass.co Social Media & Digital Creative Guidelines | © 2020 Pass Sample Illustration